News Business Synergy Logistics Appoints Brian Kirst as Chief Commercial Officer
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Supply chain

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Synergy Logistics Appoints Brian Kirst as Chief Commercial Officer

Castle Donington-based warehouse technology business Synergy Logistics has named its new chief commercial officer. Brian Kirst, with 30 years of experience in supply chain, logistics, and digital technology, will now oversee all aspects of sales, marketing, support, and aftersales globally.

Background

Prior to joining Synergy in early 2022, Kirst co-founded and launched two 3PL order fulfillment companies – Total Reliance in 2014 and Resurge in 2019.

Strategic Focus

Kirst's focus will be on growing and evolving with existing customers while developing further enterprise-level business. Synergy's highly configurable WMS and multi-agent orchestration solutions are increasingly relevant in today's automation-driven supply chains. Recent implementations in Asia and South America complement their long-standing track record in the EMEA and North America regions.

Restructure

The restructure also involves chief product and delivery officer Smitha Raphael taking on a more global role with the development services and implementation teams. Both report directly into Synergy Logistics chairman Hugh Stevens.

Stevens said: "Brian is the ideal fit for this crucial role. As a fellow owner, operator, and entrepreneur, our strategic views align. I also like his leadership and decision-making approach. He recognizes opportunities quickly and looks to make an immediate impact."

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