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Le Bon Marché

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Zimmermann's Chic Summer Concept Store Splashes Into Le Bon Marché!

Looking for a resort-focused wardrobe while dreaming of your next warm (and drier!) summer destination? Look no further than Parisian department store Le Bon Marché, where Zimmermann is taking up a chic new residency.

Summer Oasis at Rue de Sèvres

Running now through August, Zimmermann has set roots on the Rue de Sèvres with an exclusive summer concept space at Le Bon Marché. This multi-sensorial oasis is an alternate dreamscape that combines art installations and digital technology, all inspired by Zimmermann’s eternal holiday mindset.

Spring 2024 Collection

In addition to lifestyle souvenirs exclusively found at Le Bon Marché, the innovative space will showcase Zimmermann’s Spring 2024 collection. Expect an abundance of flowing bohemian dresses, denim, and accessories including jewelry and eyewear—plus the brand’s “Summerland” capsule of resort-focused pieces for destination-bound shoppers.

Immersive Experience

The space alone is a destination worth visiting. Designed to transport shoppers to Zimmerman’s own version of a beachside holiday, merchandising is inspired by the Australian brand’s Spring 2024 runway show and the accompanying collection’s textures, prints, and movement. Details range from rippled glass to digital water displays, flowing fabrics, and curved walls.

Abstract sculptural cacti and plant life, soft fabrics, and fluffy finishes create an alternate world set between dreams and reality. Shoppers will experience a complete immersion with a soundscape of soft waves rolling in, fish gently moving through the water, shells crunching underfoot, and distant birds in chorus.

Photobooth and Seashell-Shaped Sofa

If you’re tired from a long day of shopping, take a little snooze on the space’s seashell-shaped sofa and daydream of a beach club like you’ve never experienced before. For more inspiration, an on-site photobooth allows shoppers to snap images with a selection of hazy beach backgrounds, similar to Zimmermann’s dreamy campaign shoots.

Happy shopping—and bon voyage, indeed!

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