News Business McDonald's Considers $5 Meal Deal to Lure Diners
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McDonald's Considers $5 Meal Deal to Lure Diners

McDonald's U.S. franchises are exploring the launch of a $5 meal deal, according to an insider source. As the fast-food giant grapples with a cost-of-living crisis that has prompted lower-income customers to eat more meals at home, it aims to entice diners back to its restaurants.

The $5 Meal Deal

The proposed meal deal would offer value-conscious customers a satisfying combination of flavors. While specifics are yet to be finalized, it may include popular menu items like the McChicken or a classic cheeseburger, paired with a side and a drink—all for just $5.

Challenges Amid Slowing Sales

McDonald's, which caters to a significant lower-income demographic, has experienced a slowdown in global sales growth for four consecutive quarters. CEO Chris Kempczinski emphasized the importance of providing value across all income groups during a recent post-earnings call.

Competitive Landscape

Global restaurant chains, including McDonald's and Starbucks, face similar challenges as they adapt to changing consumer behavior. With more people dining at home, these companies are responding by offering attractive promotions to draw customers back to their outlets.

Overall, McDonald's hopes that the $5 meal deal will resonate with budget-conscious diners and contribute to its recovery in sales.

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