News Sports Paramount Partners with Formula 1® for Exciting 2023-2024 Season
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Paramount and Formula 1® Announce Global Strategic Partnership

Paramount and Formula 1® have forged an exciting alliance, marking a groundbreaking promotional collaboration for the 2023-2024 racing season. This strategic partnership unites two powerhouse brands, blending motorsport and entertainment in a thrilling spectacle both on and off the grid.

Paramount Takes the Checkered Flag

As an Official Partner of Formula 1, Paramount brings its extensive content library to life at racing events worldwide. Fans can expect to see beloved characters, blockbuster movies, and hit series taking center stage within Fan Zone areas. The collaboration extends beyond the screen, with Paramount branding prominently displayed on tracks and physical signage.

Global Reach, Local Impact

The partnership kicks off in Melbourne and will continue across iconic locations such as Miami, Montréal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo, and Las Vegas. Paramount and Formula 1® are committed to enhancing the fan experience, weaving compelling narratives that resonate with audiences worldwide.

Marco Nobili, EVP of Paramount

Marco Nobili, Executive Vice President and International General Manager of Paramount , expressed enthusiasm about the collaboration: "Becoming an official partner of Formula 1 means bringing the Paramount brand and all our characters to life for hundreds of millions of fans worldwide. Through this global deal, the worlds of motorsport and entertainment converge, offering powerful storytelling opportunities on and off the track."

Brandon Snow, Managing Director of Commercial at Formula 1

Brandon Snow emphasized Formula 1's commitment to innovation: "Together, we will use our global platforms and collective expertise in entertainment to further enhance the fan experience and take both Formula 1 and Paramount to new heights."

With this unprecedented collaboration, Paramount and Formula 1® accelerate into an exhilarating season, celebrating the thrill of speed, drama, and entertainment.

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