News Sci/Tech Denuvo Unveils TraceMark™: A Game-Changer in Anti-Piracy
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Denuvo Unveils TraceMark™ for Gaming: A Revolutionary Anti-Piracy Solution

AMSTERDAM – March 18, 2024 – Denuvo by Irdeto, a leading security solutions provider for the gaming industry, has launched TraceMark™ for Gaming during the prestigious Game Developers Conference (GDC). This cutting-edge watermarking solution is specifically designed to combat piracy in the gaming world.

Tracing Leaks Back to Their Source

TraceMark™ for Gaming addresses the challenge of content leakage, especially during sensitive pre-release phases of game development. By leveraging invisible watermark technology trusted by Hollywood studios and sports leagues, this platform-agnostic tool enables precise tracing of leaked content back to its source. Potential leakers now think twice, knowing that unauthorized distribution can be directly linked to them.

Seamless Integration and Content Integrity

TraceMark™ seamlessly integrates into various stages of a game’s lifecycle, providing consistent protection. It incorporates both invisible and visible watermarking techniques, ensuring that the original game quality remains intact. Game developers benefit from its ease of integration into existing workflows without compromising player experience.

Empowering Developers with Self-Service Detection

Developers and content owners can independently verify watermark presence using TraceMark™'s self-service detection portal. Even when subjected to robustness attacks like luminance changes, blurring, compression, or cropping, the technology remains effective. When combined with Denuvo’s Anti-Tamper product, it becomes a one-click solution to discourage content and game leaks.

Enhanced Security for Pre-Release Phases

For game studios conducting playtests and closed beta tests, TraceMark™ significantly enhances security. It precisely traces and authenticates individual users participating in these tests, allowing developers to confidently identify and address leaks.

With TraceMark™ for Gaming, Denuvo sets a new standard in anti-piracy, safeguarding the integrity of game content distribution.

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