News Entertainment Swatch Teases Snoopy MoonSwatch Ahead of Watches and Wonders
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Swatch Teases Snoopy MoonSwatch Ahead of Watches and Wonders

By Rob Corder | March 20, 2024

Swatch’s video marketing department is earning its fee in the presumed lead-up to the keenly awaited Snoopy version of the MoonSwatch. A teaser campaign began at the start of the year with Snoopy howling at the moon, signaling that the next new moon would see the launch of a new MoonSwatch featuring the world’s most famous beagle on its dial.

The Snoopy Hype

Omega’s Speedmaster Moonwatch Snoopy watch has been one of its hottest launches in the past five years. Speedy fans are just as excited as Gen-Z punters and queue-hogging scalpers about the potential launch of Swatch’s Snoopy MoonSwatch.

Previous MoonSwatch Models

Swatch recently completed a run of 12 MoonSwatch watches with MoonShine Gold chronograph hands, dropping on the date of every new moon in 2023. However, the following lunar event was expected to reveal another MoonSwatch, and all eyes are now set on April 8, the next new moon. Interestingly, this date coincides with the Watches and Wonders jamboree in Geneva, a show in which Swatch Group refuses to participate.

Alternative Theory

Print adverts surfaced, showing a paw print on the moon’s surface and the date 26.3.2024. While no brand is explicitly mentioned, the copyright notice belongs to Peanuts Worldwide LLC—the company that licenses Snoopy and other characters from the comic strip globally. Could this be a hint at an alternative launch date?

Omega already pays for the license to use Snoopy on its watches, and now Swatch joins the fray with its teaser campaign. We eagerly await how Snoopy will make his appearance on their watches.

Stay tuned for the unveiling of the Snoopy MoonSwatch!

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